Who We Are

Built for The Unexpected. And The Expected.

You’ve got goals to reach, a business to grow, and the inevitable challenges along the way. We get it. That’s why we’re here. Over the last 30 years, our approach has been unwaveringly simple: to offer a partnership that invests in your future. At Bay Landing Tax & Consulting, we offer the full-spectrum of tax & accounting services, representation, and support you and your business need. We like numbers – but more importantly we love putting them to work for you.

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Payal Shah

Director

Payal has more than 15 years of experience in public accounting. She has been helping closely held business, their owners, and individuals with tax compliance, tax planning, IRS notices, bookkeeping, and cash flow management . Her favorite thing is to help client with tax planning and understanding their unique business finance and tax needs. Her industry experience includes start-up companies, professional services, manufacturing, real estate, health care, multi-state filings and foreign tax issues. Prior to joining Bay Landing Tax & Consulting , she worked as tax manager at a various CPA firms like Hood and Strong, LLP and Wheeler Accountants, LLP where she was responsible for managing bookkeeping services, tax engagements and working closely with clients with complex tax issues. Payal is member of American Institute of CPAs, the California Society of CPAs and the Colorado Society of CPAs. She is a licensed CPA.
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Robert H Avon

Principal

Rob joined Bay Landing Tax and Consulting as a principal after merging his sole proprietorship tax/accounting practice in November 2020. Rob has been a practicing CPA since 1981. He specializes in small business and individual taxation and enjoys the business/personal relationships that have been established over the years.

 

In his spare time, he enjoys time with his wife and family, including 3 children and 4 grandchildren. He enjoys his backyard and vacationing in Hawaii.

 
Robs credentials include:
  • University of the Pacific – Bachelors of Science – Accounting
  • Golden Gate University – Masters degree – accounting
  • CPA License 1981
  • Member of California Society of Certified Public Accountants
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Latha Venkataraman

Senior Tax Manager

Latha is a CPA and Tax professional with a ‘big picture’ view of client’s business and tax needs. For the past 15 years, she has developed sound tax planning strategies and created value-based client relationships. Having worked both in a Top 10 Accounting firm as well as a regional CPA firm, she has diverse experience in S and C Corporations, partnerships, and high net worth individuals’ taxes. She has volunteered for the CalCPA society and was a co-chair of the Silicon Valley chapter tax committee for more than 4 years. When not working on taxes, Latha loves to take long hikes along the beautiful East bay park trails with her husband.

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Rekha Vajir

Senior Tax Advisor

Rekha joined Bay Landing Tax Fremont in December 2021. She is a CPA and also has a masters degree in Finance from India. She has worked in accounting firms, manufacturing industry and has experience in Finance, Strategy & Planning, Taxation, Audit and Accounting. Rekha enjoys the variety of ways in which she supports clients with their accounting and tax filing needs and deftly develops a good rapport with them. Music and dancing keeps her going. She loves spending time with her husband and her son doing various activities together – hiking, long drives and playing board games.

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Andrew Pearlstein

Senior Tax Advisor

Andrew Pearlstein attended Boise State University in Boise Idaho where he received his Bachelors in Accounting and Finance and a Master’s in Accounting. Andrew has 3 years of tax and attestation experience with the Sangiacomo Group in San Leandro California. Andrew enjoys working closely with clients to help grow their business’. In his free time, he enjoys playing golf and hiking with his dog, Linus.
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Kevin Williams

Senior Tax Advisor

Bio coming soon.
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Miti Shah

Tax Advisor

Miti has a Bachelor’s in Accounting from India. During her time in India, she has worked in industries ranging from media, technology, and travel. In the U.S, she has gained four years of customer service experience with a global visa processing company serving a diverse customer set. Miti enjoys interacting with customers and assisting them with their concerns and questions. She prides herself as a quick learner who is always eager to learn a new skill set. Valuing work-life balance, Miti spends her free time reading inspirational books and watching T.V. shows. Her current aspiration is to learn French and travel to France to explore all the local spots.
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Angela Smith

Independent Contractor

Info coming soon. 

Bay Landing Tax & Consulting is part of Platform Accounting Group, a next-gen accounting collective created to help boutique firms thrive in the 21st century.

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